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The WOOE: major business opportunity for the Spanish producers


The excellent olive harvest from the previous season (2018/2019) triggered a downturn in prices that encouraged an increase in consumption. This has resulted in the fact that there is still a substantial stock in terms of volume; and that’s why the World Olive Oil Exhibition, which will be held on the 18th and 19th of March 2020 in Madrid, becomes a business opportunity for Spanish producers.

The olive oil stored from previous seasons has dropped by at least 10%, precisely due to this increase in consumption as well as due to the promotion policies carried out in Spain, Italy, Tunisia and Jordan, and even in the United States, whose producers have requested Trump’s Administration not to include tariff barriers to olive oil.

Although it is still too early to assess the 2019-2020 season, experts foresee that this year’s drought will have a negative impact on the olive harvest.