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Industrial digitalisation is discussed at MAX, INDUSTRYs congress on advanced manufacturing


The congress, the main new feature of the fourth edition of INDUSTRY, has announced its first speakers

The arrival of artificial intelligence to factories, digital transformation and the challenges and opportunities in terms of environmental sustainability of logistics and transport in a flourishing online commerce environment. These and other topics will be addressed during the first edition of MAX, the congress on advanced manufacturing of the INDUSTRY From Needs to Solutions trade fair held on 30th and 31st October, which announced its first speakers today. 

The experts participating in MAX include Jorge Calvo, vice-dean and professor at Golbis business school in Tokyo, one of the largest in Japan, and an expert in digital transformation of businesses through artificial intelligence, IoT and Robotics. In his talk, "Welcome to the 4th Industrial Revolution and Industry 4.0", which will open the congress, Calvo will address the exponential change associated with the transition from human to artificial intelligence in a world where machines can communicate with one another, vehicles move autonomously and factories produce intelligently. This session will deal with the key factors of Industry 4.0, the driving forces of change and how companies can make progress into the future from a practical point of view, promoting real examples with efficiency, competitiveness and sustainability criteria.

Likewise, one of the talks will focus on e-commerce, one of the most digitalised sectors of this time. Daniel Pastrana, B2C Product Manager at DHL, will lead a talk on the digital transformation of the last mile in the era of the e-commerce boom. He shall set out the keys to how logistics and transport have to adapt to this growing reality, while at the same time proposing solutions to global challenges, such as sustainability with a comprehensive supply chain approach.

Success stories in the digital transformation of seemingly analogue industries, such as mining, will also be discussed. In this regard, Marco Antonio Orellana, head of Information Technology Systems at Codelco-Chile, will explain the successes achieved thanks to the incorporation of information technologies, telecommunications, automation and robotics in the production processes of the mineral extraction industry.

Talent management will also be one of the main topics of the congress, from the pragmatic perspective of speakers such as Judith Viader, General Manager at Frit Ravich; Laura Gil, Director of Digital Transformation at Damm; Albert Ventura, Head of Venture Capital at Comsa; Belén Badia, Head of People, Communication and IT at Uriach; and José Ramón Castro, General Director at Siemens in Catalonia, Aragon and the Balearic Islands. 

MAX will be held as part of the INDUSTRY From Needs to Solutions trade fair at the Fira de Barcelona Gran Via venue from 29th to 31st October. The congress agenda will focus on four main topics: efficiency, product, business and talent, where issues such as efficiency in the connected industry will be addressed; smart products; new business models based on data and the adaptation of workers to digital transformation.

INDUSTRYs offer is completed with three more events: Barcelona Cybersecurity Congress, IN(3D)TALKS and Ayri11, as well as an exhibition area with companies specialising in automation and robotics; plastic transformation companies; machine tools; moulds and dies; new materials; connectivity and data; and design and services. In addition, an industry 4.0 roadmap will be developed, which will include the main initiatives currently under way, such as Dfactory 4.0, an initiative aimed at accelerating the digital transformation of industry.

INDUSTRY is sponsored by the Zona Franca Consortium as its main partner, with Leitat, Tecnalia and IAM3DHUB as its strategic collaborating partners.