The WORK{H}UB project will pay tribute to design and research in nine innovative spaces showcasing new materials.
This initiative follows on from projects such the Taylor{H}otel at the last edition of the fair, which captivated contact interior designers and specifiers.
FIMMA + Maderalia is doing it again. The biennial fair for solutions, materials and technology for the wood, furniture and contract industries is once again turning the spotlight on the interior design and design sectors with a new, innovative an revolutionary space titled ‘Work{H}ub’ devised by creative brain José Manuel Ferrero and his team of designers at Estudi{H}ac. What it is, is a ‘coworking’ space pays tribute to research and the art of design, comprising nine spaces created using materials and solutions being presented by FIMMA + Maderalia exhibitors.
In this sense, the space offers opportunities for ground-breaking propositions that are sure to stimulate interest amongst the entire contract and specifier market, that is to say professional designers, interior designers and architects who specialise in designing integrated projects for communal spaces (shops, hotels, offices etc.). The last edition of FIMMA + Maderalia setup a similar space: the much-lauded Taylor{H}otel, also designed by the Estudi{H}ac team, which re-created different hotel rooms. That project was a key attraction throughout the fair, which is what FIMMA + Maderalia 2024 is aiming for. The fair takes place from 14th to 17th this coming May.
What is Work{H}ub 2024?
José Manuel Ferrero’s design studio has devised this new space as a central point where companies and visitors can discover a new way of working, collaborating and creating synergies. The proposition is to create a more collaborative atmosphere by providing a different kind of setting, comprised of a number of areas suited to new ways of working and building teams in companies – with strategies and ideas then being generated in a space that inspires.
Work{H}ub: The different areas of the Work{H}ub will show real uses and applications for the huge variety of materials to be found on exhibitors’ stands. Real spaces that will prompt interest and contacts for the industries involved.
“Our workhub will be the starting point for you to discover the great offering available in materials and applications for them. The different blocks containing the areas will be created in neutral, very architectural colours, a space where those who love the materials can meet in a relaxed, exciting and inspiring atmosphere. With spaces for meeting, working, collaborating, sharing, building relationships and taking a rest” the designers explain.
Different work areas and specialised areas
The hub is structured around different specialised areas or zones, each styled with unique shapes, textures and colours and marked out by columns that will enclose the spaces whilst offering the possibility of showing a different material, in the same neutral colour range as the main structure.
The nine spaces that will make up the FIMMA + Maderalia 2924 Work{H}ub are as follows: